My Wheath Master

• My Wheath Master •

Overview and Problem Definition

My Wealth Master is a digital platform designed to help individuals manage their investment portfolios and net worth more easily and effectively.

Data-Driven Problem Statement: Traditional wealth management services focus on high-net-worth individuals. An industry survey indicated that 60% of young professionals who don't invest are deterred by complexity and lack of knowledge. Furthermore, 40% of active investors stated they cannot view their true net worth accurately and instantlydue to accounts being spread across different platforms.

Hypothesized Success Metrics (Predicted Impact): The core objectives to solve this information asymmetry and fragmentation were defined as:

Action Rate: To ensure 35% of users who utilize the Sandbox Mode (Simulation Mode) make their first real investment within 6 months.
Trust Index: To raise users' confidence in the AI-powered recommendations to an 8/10 score after reading the accompanying explanatory text.
Clarity: To reduce the time it takes for users to see their complete net worth by 90% compared to existing manual methods.

Deliverables

-User research and in-depth interview findings

-Competitor analysis report

-Persona development and pain point identification

-Wireframes and prototype designs

-Integration of hypothetical scenarios into the sandbox

-Platform design (UI/UX design guidelines and screen mockups)

My Role

I served as the UX/UI Designer and contributed to the Product Strategy on the My Wealth Master project. My role aimed to transform financial complexity into a simple, reliable, and actionable user experience (UX):

Dual-Sided Research: I conducted in-depth interviews with finance experts and beginners, establishing the balance between AI transparency and simplicity.
Experience Design: I designed solutions for how complex financial data (investments, performance, tax implications) could be visually presented on a single unified dashboard.
Validation and Simulation: I integrated design decisions into the Sandbox Mode, a key feature for risk-free experience, and conducted prototype testing.

Research Methodology & Key User Segment

Methodology: Discovery Focused on User Trust Recognising the critical importance of trust in the FinTech space, I structured the research around the themes of transparency and control:

User and Expert Interviews: I conducted 20 semi-structured interviews with both financial experts and novice users interested in investing. These discussions were critical for understanding the fear of jargon and trust in AI recommendations.

Competitor Analysis: I analyzed existing robo-advisors and portfolio tracking tools in the market. A key finding was that most sacrificed either transparency or the unified view.

Inaction & Overwhelm

AI Trust vs. Transparency

Financial Fragmentation

Need for Predictive Control

Key User Segment

Analysis defined the primary segment as Information-Hungry Young Professionals Ready to Act (Example: James, 35, Project Manager). This segment's main barrier was overwhelm leading to inaction. The key to success was providing James with a simplified perspective and a secure playground (Sandbox Mode).

Persona

Name: James

Age: 35

Occupation: Project Manager

Life Stage: Preparing to start a family

Location: London (career-focused setting)

Pain Points

Frequently searches for financial information online.
Feels overwhelmed by complexity → takes no action.
Occasionally consults financial advisors but finds it expensive and intimidating.

Goals & Motivations

Gain a clear overview of his financial situation.
Receive personalised, jargon-free advice on investments.
Understand tax implications of his decisions.
Try out safe simulations before committing real money.
Build long-term financial confidence.

How We Can Help

Explore: Unified dashboard gives James a simple, consolidated view of his net worth and assets.
Grow: AI-driven recommendations explain choices and tax impacts in plain language.
Play: Sandbox simulations allow James to safely test ideas and build confidence.
Share: Can securely share portfolio insights with his partner, making joint planning easier.

Ideation

Solution

Unified Dashboard: A single view of all assets and liabilities, with clear breakdowns of total balance, investment performance, percentage changes, and actual monetary gains/losses.

AI Portfolio Builder: Automated investment suggestions tailored to user risk profiles, supported by explainable AI that summarizes portfolio performance and provides a simple explanation of risks.

Sandbox Mode: A risk-free environment where users can experiment with hypothetical investments, gain financial experience, and build confidence before committing real money.

Insights & Education: Personalized learning content to help users make smarter financial decisions and understand investment strategies.

Secure Sharing: With one click, users can securely share their portfolio (as a PDF via email) with others. They can choose to share by percentage or monetary value, add encryption, and set a time limit for viewing.

Progress Tracker: Visualize net worth evolution, track gain/loss trends, and monitor overall portfolio growth.

Personal Alerts: Real-time notifications when markets move up or down, helping users react quickly to changes.

-Design System-

Collaborated with a team of four to establish a cohesive neumorphism-based design system. Created a modern, trustworthy aesthetic using soft pastel primaries with strategic accent colors. Implemented dual typography (creative sans-serif for headings, Kanit for data) and distinguished real vs. simulated environments through color mode separation. Designed comprehensive data visualization components for clear financial insights.

Typography

Header Text- JURA

Body Text- KANIT

Colour Palate

Primary Light Colour

Secondary Light Colour

Primary Dark Colour

Secondary Dark Colour

Icons & Components

Result

Onboarding

Before accessing WealthMaster, users complete a secure identity verification (KYC) process. They provide basic details such as legal name, date of birth, phone number, proof of identity, and address documentation. This step ensures compliance, prevents fraud, and builds user trust from the very first interaction.

Identity verification is structured into four clear steps:

Personal Details – Basic information such as name, date of birth, and phone number.
Proof of Identity – Upload of passport or driver’s licence.
Residential Address – Confirming the user’s home address.
Proof of Address – Supporting documents such as utility bills or bank statements.

This staged process makes verification simple, transparent, and user-friendly.

After identity verification, users:

Connect accounts – Select their bank or provider and integrate their financial data.
Agreements & protections – Review and accept the terms for data security and compliance.
Completion – Complete KYC and gain access to the platform.

Dashboard Overview

Users can view their Net Worth on a single, consolidated screen. The platform currently features six main screens (with the flexibility to add or remove screens based on user needs), which include:

Net Worth
ISA
Tax
Pension
Crypto

Each screen provides detailed breakdowns to help users understand their financial situation. For example, the Net Worth screen includes:

A simple chart showing asset distribution
Liabilities overview
Wealth forecast

This structure allows users to quickly navigate between different aspects of their finances while accessing detailed insights on each category.

AI Assistance & Alerts

At the bottom of the same screen, users have access to AI-powered support, allowing them to request help on any financial topic at any time.

For stocks they want to track, users can create personalized alerts using the alert button. The system provides real-time notifications when markets move up or down, helping users respond quickly to changes.

Sandbox Experience

The Sandbox section is designed as a dedicated environment, visually separated from the main dashboard with a toggle switch and a darker interface. This design choice emphasises that the user has entered a different mode a safe space to explore financial decisions without real-world consequences.

The goal of Sandbox is to build confidence for users who may feel uncertain about investing. Within this section, users can access:

Tax-saving strategies
Retirement planning simulations
Hypothetical investing templates

With AI-powered guidance, users can experiment, learn, and improve their financial literacy while gaining practical knowledge. Sandbox not only helps users test different financial scenarios but also supports them in growing the confidence needed for real-life decision-making.

Learnings & Reflection

Reflecting on the "My Wealth Master" project highlighted the necessity of balancing advanced technology (AI) with fundamental user psychology (trust and control) in FinTech design.
Key Learning: Transparency is the New Trust: Users trusted the AI-powered recommendations only if they were accompanied by Explainable AI (XAI). They needed a clear, jargon-free explanation of the risk and tax implications to feel confident.
Challenge: Simplifying Financial Complexity: The greatest challenge was designing the Unified Dashboard. We had to aggregate data from fragmented accounts while keeping the visual hierarchy simple. The solution required ruthless prioritization to ensure users could see their Net Worth and Performance at a glance without being overwhelmed.
Success: The Power of Sandbox Mode: The Sandbox Mode proved to be the most effective design intervention, addressing the core pain point of "overwhelm leading to inaction" by offering a risk-free environment to build confidence..

Next Steps & Future Scope

Should My Wealth Master launch, the following strategic steps would be prioritised to drive early adoption and prove the platform's value proposition:
Phase 1: Validation & Optimisation (Live Metrics Focus):
-A/B Test: Run an A/B test on two versions of the AI Portfolio Builder's explanation text (Technical vs. Plain Language) to see which one yields a higher Trust Index score and adoption rate.
-Primary Live Metrics: Closely monitor the live performance of the Action Rate and the Clarity metric to confirm our design's success.
Phase 2: Feature Expansion (V2.0):
-Automated Tax Optimisation: Introduce an automated feature that proactively suggests portfolio adjustments based on the user’s tax region to maximise after-tax returns.
-Community Investing Insights: Implement a feature that allows users to securely view aggregated, anonymised data from similar risk profiles, creating a sense of shared community and market perspective.